Welcome to the Nido Marketing May Newsletter
Welcome to the May edition of the Nido Marketing Newsletter. We had some great feedback from our March newsletter so thanks to everyone who responded and we hope you find this edition as enjoyable and informative.
This month Nido's managing director Tim Misson shares his thoughts on engaging your team to build your business, award winning digital marketing agency Leapfrogg talk about how to make your website work harder for you and we bring you details on the forthcoming annual Nido Fun Day in July.
We also bring you all the latest news from Nido HQ and a telemarketing training offer for all of our newsletter readers. Finally we catch up with Dee Blick from the Marketing Gym following the launch of her fantastic debut book, Powerful Marketing on a Shoestring Budget: For Small Businesses.
See you next time!
Employee Engagement
We often get asked how we have created such a unique company and atmosphere at Nido Marketing. Well there’s no secret - actually it’s quite the opposite. We believe our people are our greatest asset and by engaging and empowering them to get involved in all aspects of the business we become stronger and work more effectively as a team. Tim Misson, Nido’s Managing Director reflects on the path we took and the obstacles we overcame to get us where we are today. Read Full Article »
Nido Fun Day
July the 17th sees the return of the increasingly popular charity event the Nido Fun Day! Now in it’s 4th year the event takes place in the serene surroundings of Stanmer Park in Brighton and kicks off at 14:00. With over 50 local businesses invited this year looks set to be the best yet.The event is a great way for local businesses to do some informal networking, have a team-building day out, raise some money for a local charity and of course play games in the glorious sunshine. Event Information »
Is Your Website Working Hard Enough?
Ben Potter from Brighton based digital marketing agency Leapfrogg highlights some key areas to help you win more business from your website. Leapfrogg were recently named by New Media Age as one of the top 20 search agencies in the UK.If you are looking to grow your business the Internet offers a highly targeted, measurable and cost-effective means to do so because you are placing your message in front of a qualified audience. ‘Qualified in the sense they are actively looking for your product or service online through a search engine. Read Full Article »
Nido News
All the latest news from Nido HQ.In April we are happy to announce a promotion for Ollie Wickham and Sarah Esterson returned to the office after being out on maternity leave.We also have details of Frank and Al's efforts to raise some cash for good causes. More Information »
Telemarketing Training Offer
How to find and convert more of your ideal clients
Nido Marketing Workshop, June 1st, 9.45 – 4.30pm
This practical one day workshop will help you to find more of the clients you want and have sales conversations that result in business. Experts from Nido will be sharing advice on how to get in front of the people you want to do business with by:- Profiling your ideal client- Finding a relevant database of these companies- Structuring calls to help you ask for the business
By the end of the day you will know where to source a relevant database of on profile clients and have a tailored call structure to help you make effective sales calls that get results.
Readers of this Nido Newsletter will benefit from a special offer price of £250 + VAT per person for our June 1st Workshop (usual price £350 + VAT).
Please email Jacky for further details mailto:jacky@nidomarketing.co.uk
Dee Blick and Her Best Selling Small Business Book
We have always been advocates of sharing information to help ourselves and others build and develop business acumen. With this in mind a part of our website dubbed the Knowledge Hub includes a section of recommended reads where you will find a range of books we have found extremely useful in business. Chartered Marketer Dee Blick from Horsham based marketing consultancy the Marketing Gym recently released her first book called Powerful Marketing On A Shoestring Budget: For Small Businesses. We caught up with Dee to find out the inspiration behind her book. More Information »
01273 667979
http://www.nidomarketing.co.uk/
info@nidomarketing.co.uk
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Tuesday, 19 May 2009
May News Letter
Tuesday, 17 March 2009
And the Winner is........
Congratulations to Ann Dieckmann, Managing Director of Brighton based medical communications company Facilitate, who was the lucky winner of a Nintendo Wii after taking part in our customer satisfaction survey.
At Nido we like to practice what we preach so back in January we conducted a customer satisfaction survey to gain valuable feedback from our clients on the services we offer. We have learnt from experience that your customers can be instrumental to adapt and improve your service and therefore retention rate.
As part of the survey clients could win a Nintendo Wii if they gave us a testimonial, all the companies that took part were put into a hat and the winner drawn at random by Jacky Misson. Luckily for Ann her name emerged as the winner and you can read her testimonial on our website: http://www.nidomarketing.co.uk/facilitate.html
Thanks to everyone that took part in the survey, your participation is much appreciated by all the Nido Marketing team.
Tuesday, 10 March 2009
March Newsletter
Client Retention & Customer Satisfaction
When times are tough, it is more important than ever that businesses provide the best possible service to their customers to ensure they don’t lose them to competitors. Research has shown that 80% of companies believe they provide a superior client experience but only 8% of their clients agree*.Finding out how our customers feel about us means that not only can we adapt and improve our service and therefore our retention rate, it can also give us the chance to up-sell or cross-sell to a marketing that already knows and trusts us. At Nido we have seen a growing number of companies approaching us to help discover their clients’ perceptions of their service and delivery levels. Finding out weak spots, areas for improvement or what clients really value about them can all help to reduce attrition or defection to competitors. Read Full Article »
Nido Marketing & Sales Network lands in Gatwick
Nido Marketing launched in March 2008 a quarterly learning and networking hub, aimed at sales and marketing professionals. Branded "The Nido Marketing & Sales Network", the purpose is to bring together sales and marketing professionals in an informal and engaging setting so that they can network, share best practice and learn from each other. Previously this event has been held at the fantastic Lighthouse in Brighton but due to popular demand we are launching an event in Gatwick on March the 19th. Event Information »
Train to gain funding available
Did you know that you could qualify for £1000 worth of Train to Gain funding to spend on our Strategic Sales Training? Nido Marketing provides interactive workshops to help you or your team improve your telemarketing and client retention skills. We also provide consultancy and training for those companies looking to set up their own in-house telemarketing teams. More Information »
Line-up Changes at Nido
February saw some changes within the Nido Markeing team, we have gained a new member of the team, lost an old one and are happy to announce a promotion! Following a rigorous interview programme worthy of a Dragon’s Den audition, Nido are delighted to welcome new member Jon Prince to the team. Jon is a family man who brings with him a long and highly successful background in business to business sales, marketing and client liaison and is a fantastic addition to the company. More Information »
And finally
Jacky Misson founding director of Nido Marketing appeared on the hit CBBC show Beat the Boss on Thursday 26th of February. Beat the Boss consists of a team of three children going head-to-head with three top business people to create a new product for the children's market. If you missed the show you can now watch it again on the BBC iPlayer. More Information »
01273 667979
www.nidomarketing.co.uk
http://twitter.com/NidoMarketing
Monday, 1 December 2008
Is this a good time to talk?
We’ve all had the dreaded call from the contact centre, the monotone voice reads through a lengthy script down the phone, disengaging the recipient and ruining any chance of them buying into the idea, in some cases even damaging the brand.
The worst tend to be inflicted on the consumer by loan companies who advertise in the back of The Sun.
“Hello my name is Derek from ABC Finance, part of the Yabber Yadda group of companies regulated by the Financial Services Authority, I’m calling today because you’ve been selected blah blah blah…”
Then about 3 minutes later you finally get the chance to say “no, thanks”.
Ultimately, there has been no attempt to relax the recipient or let them speak, creating immediate barriers and adopting an obvious carpet-bombing approach.
What if you were fork-to-mouth about to take the first bite of your favourite meal? In the middle of a meeting? Rushing to finish before leaving the office? Would you stay and listen to 3 minutes of dour drivel?
Surely it’s more likely that you’d interrupt and get them off the phone ASAP.
One controversial idea is the use of “is this a good time to talk?” Some use this phrase whereas others view it as a loss of the control in the conversation.
5 reasons to apply this:
- It helps establish interest immediately.
- It aids intelligent conversation rather than reading from scripts.
- You can get a set time to call back when the prospect is readily available for a conversation on the matter.
- It is the difference between a cold call and permission marketing.
- It embraces basic manners.
Tuesday, 18 November 2008
How to Lose Potential Business and Alienate Yourself
Nido had a chat with Shelley Fagence-Traynor to find out what makes her blood boil when she receives a cold call.
Given Shelley’s company First Time Response answers many calls every day for clients, she’s in a great position to pour scorn on the more abrasive elements in the industry…
As a person who receives sales calls on average 20/30 times a day my feelings are mixed. This is mainly due to the incompetence of the companies employing the 'wrong representatives' to do the calling.
I have experienced some wonderful sales calls and have complimented the person on the other end of the phone for their polite approach. This hits the nail on the head! If the caller is prepared to be polite, understanding and willing to listen then they have succeeded in getting my attention.
When they demand to speak to the person in charge and then hang up when the information they are given is not what they wanted to hear, then they fail.
When it takes a minute to actually hear another voice on the line which is crackly and distorted making them incomprehensible, then they fail.
When they call politely and befriend, listen and adhere to advice given then they succeed! I myself have been in the shoes of the sales person calling companies to promote services which gives me an understanding of the reaction from the recipients. Taking notes of names, times and who you spoke to when and about what is a major asset when calling back.
Makes the follow up much more personal and on a friendly level. Just what the business asks for.
Shelley Fagence-Traynor is MD at First Time Response in
Wednesday, 29 October 2008
Getting the Most from Every Cold Call
Ever call a prospect, get your ‘no’ and then move straight on without asking questions? You could be missing out on key market intelligence which could help you further understand your marketplace and even help you resolve unidentified gaps in your service.
Once your prospect has delivered the news that they’re not interested in your product or service (this will happen loads in telemarketing), why not try getting that little extra out of them to make sure you get something from the conversation.
This could include:
- What was it that made you choose your current provider?
- What is it that makes them different?
- When will this agreement be reviewed?
- What service would you like your current supplier to provide that they don’t currently?
- When would be the best time for us to contact you again?
- What similar areas of work will you be looking into in the future?
Wednesday, 22 October 2008
"Robocalls" – The New Evil
First New Labour, then The Lib Dems, and now the US Republicans are using automated calls to shout about their bile-driven policies to consumers.
Robocalls are the new evil, but are they a necessary evil? We don’t think so – blanket calls lacking in interactivity are a great way to irritate your target market.
October has shown a 4% jump in the polls for Labour, but a drop for the Lib Dems suggests that Gordon Brown’s financial clout is the reasoning, rather than a practise that the information commissioner considers to be “direct marketing”.
Tell us your thoughts… aidan@nidomarketing.co.uk
Wednesday, 15 October 2008
Indians Abandon Call Centres in Droves
Hardly surprising I think you’ll agree, but as this BBC article shows, the Indian call centre market is rapidly losing valuable, educated labour.
