Ever call a prospect, get your ‘no’ and then move straight on without asking questions? You could be missing out on key market intelligence which could help you further understand your marketplace and even help you resolve unidentified gaps in your service.
Once your prospect has delivered the news that they’re not interested in your product or service (this will happen loads in telemarketing), why not try getting that little extra out of them to make sure you get something from the conversation.
This could include:
- What was it that made you choose your current provider?
- What is it that makes them different?
- When will this agreement be reviewed?
- What service would you like your current supplier to provide that they don’t currently?
- When would be the best time for us to contact you again?
- What similar areas of work will you be looking into in the future?
aidan@nidomarketing.co.uk
www.nidomarketing.co.uk
No comments:
Post a Comment