Wednesday, 22 October 2008

"Robocalls" – The New Evil

First New Labour, then The Lib Dems, and now the US Republicans are using automated calls to shout about their bile-driven policies to consumers.

Robocalls are the new evil, but are they a necessary evil? We don’t think so – blanket calls lacking in interactivity are a great way to irritate your target market.

October has shown a 4% jump in the polls for Labour, but a drop for the Lib Dems suggests that Gordon Brown’s financial clout is the reasoning, rather than a practise that the information commissioner considers to be “direct marketing”.

Tell us your thoughts… aidan@nidomarketing.co.uk

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