Movember at Nido Marketing!

Nido Marketing - The Movember Challenge

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During November the men at Nido Marketing took part in a moustache growing extravaganza in order to raise money and awareness for The Prostate Cancer Charity.

The guys stepped and agreed to not shave their upper lips throughout the whole of the November and the results were amazing as you can see from the pictures above! At present the total amount of money raised is just over £150.

“Movember” is an annual moustache growing charity event held across the world to raise awareness and funds about mens health issues, for more information then visit www.movember.com

If you sponsored any of the team then thanks very much for your kind donations.

www.nidomarketing.co.uk

Nido Marketing Sponsor DiMAS Awards

Nido Marketing as part of their continued support of the Brighton Digital Marketing community was proud to be a category sponsor of the first ever Digital Media Awards South or DiMAS.


We sponsored the Digital Collaboration Award, this award is about the motivation and purpose of a collaborative project. What had to be overcome and why was it successful. Specifically hoping to find collaborative projects that may have have broken new boundaries in digital media. The award went to Blast Thoery, so many congratulations to them and all the other nominees.

The event was held at All Saints Church in hove on the 27th November and was attended by the cream of the digital community from the South.

Well done to all the team at Wired Sussex for organising this fantastic event! We all look forward to next year’s awards and the work that will be produce in 2009 that continues to put Brighton on the map as the premier creative hub of the UK.

www.nidomarketing.co.uk

Nido Marketing at the Sussex Business Awards

Nido Marketing were nominated for two awards at the Sussex Business Awards 2008/9. The annual awards ceremony was held at the Copthorne Effingham Park Hotel in Gatwick on 20 November.


We were nominated for the "Small Business" and "Best Employer" awards and up against some stiff competition from the other entrants. Unfortunately we didn't win either of the awards despite the team being very confident that we would walk away with at least one!

On reflection we did incredibly well to even get nominated and we are proud to have taken part in the awards as there were some very strong companies nominated.

We would like to say congratulations to Leapfrogg who not only kept us entertained on our table all night, but also won the "Best Employer" award. So a big well done to Rosie, Ben and the rest of the team!

We will no doubt at the awards again next year hoping for a win!

www.nidomarketing.co.uk

Is this a good time to talk?

We’ve all had the dreaded call from the contact centre, the monotone voice reads through a lengthy script down the phone, disengaging the recipient and ruining any chance of them buying into the idea, in some cases even damaging the brand.

The worst tend to be inflicted on the consumer by loan companies who advertise in the back of The Sun.

“Hello my name is Derek from ABC Finance, part of the Yabber Yadda group of companies regulated by the Financial Services Authority, I’m calling today because you’ve been selected blah blah blah…”

Then about 3 minutes later you finally get the chance to say “no, thanks”.

Ultimately, there has been no attempt to relax the recipient or let them speak, creating immediate barriers and adopting an obvious carpet-bombing approach.

What if you were fork-to-mouth about to take the first bite of your favourite meal? In the middle of a meeting? Rushing to finish before leaving the office? Would you stay and listen to 3 minutes of dour drivel?

Surely it’s more likely that you’d interrupt and get them off the phone ASAP.

One controversial idea is the use of “is this a good time to talk?” Some use this phrase whereas others view it as a loss of the control in the conversation.

5 reasons to apply this:

 

1. It helps establish interest immediately.
2. It aids intelligent conversation rather than reading from scripts.
3. You can get a set time to call back when the prospect is readily available for a conversation on the matter.
4. It is the difference between a cold call and permission marketing.
5. It embraces basic manners.

How to Lose Potential Business and Alienate Yourself

Nido had a chat with Shelley Fagence-Traynor to find out what makes her blood boil when she receives a cold call.

Given Shelley’s company First Time Response answers many calls every day for clients, she’s in a great position to pour scorn on the more abrasive elements in the industry…

As a person who receives sales calls on average 20/30 times a day my feelings are mixed.  This is mainly due to the incompetence of the companies employing the 'wrong representatives' to do the calling. 

I have experienced some wonderful sales calls and have complimented the person on the other end of the phone for their polite approach.  This hits the nail on the head!  If the caller is prepared to be polite, understanding and willing to listen then they have succeeded in getting my attention. 

When they demand to speak to the person in charge and then hang up when the information they are given is not what they wanted to hear, then they fail. 

When it takes a minute to actually hear another voice on the line which is crackly and distorted making them incomprehensible, then they fail. 

When they call politely and befriend, listen and adhere to advice given then they succeed!  I myself have been in the shoes of the sales person calling companies to promote services which gives me an understanding of the reaction from the recipients. Taking notes of names, times and who you spoke to when and about what is a major asset when calling back. 

Makes the follow up much more personal and on a friendly level.  Just what the business asks for.

Shelley Fagence-Traynor is MD at First Time Response in Crawley. She can be contacted on 01293 565520, or info@firsttimeresponse.co.uk

Getting the Most from Every Cold Call

Ever call a prospect, get your ‘no’ and then move straight on without asking questions? You could be missing out on key market intelligence which could help you further understand your marketplace and even help you resolve unidentified gaps in your service.

Once your prospect has delivered the news that they’re not interested in your product or service (this will happen loads in telemarketing), why not try getting that little extra out of them to make sure you get something from the conversation.

This could include:

• What was it that made you choose your current provider?
• What is it that makes them different?
• When will this agreement be reviewed?
• What service would you like your current supplier to provide that they don’t currently?
• When would be the best time for us to contact you again?
• What similar areas of work will you be looking into in the future?

aidan@nidomarketing.co.uk

www.nidomarketing.co.uk

"Robocalls" – The New Evil

First New Labour, then The Lib Dems, and now the US Republicans are using automated calls to shout about their bile-driven policies to consumers.

Robocalls are the new evil, but are they a necessary evil? We don’t think so – blanket calls lacking in interactivity are a great way to irritate your target market.

October has shown a 4% jump in the polls for Labour, but a drop for the Lib Dems suggests that Gordon Brown’s financial clout is the reasoning, rather than a practise that the information commissioner considers to be “direct marketing”.

Tell us your thoughts… aidan@nidomarketing.co.uk

Calling all Creatives!

For a long time Nido Marketing have been fierce advocates of supporting the Brighton business community as we think it is the best city in the UK. With this in mind we are proud to announce we are a category sponsor at the forthcoming Digital Media Awards South (DiMAS) for the “Digital 360 Award: Collaborate Award”.

The awards are about rewarding the creative minds that come up with cutting edge digital content and highlight the wealth of talent the South boasts in spades! Applying for the awards has been made very simple and the deadline is fast approaching so check out the website for more details: http://www.thedigitalmediaawards.co.uk. We would strongly urge you to enter if you are in the creative industry as we want to help make the awards a success!

The awards ceremony itself takes place on November 27 at All Saint’s Church Hove we hope to see you there?

www.nidomarketing.co.uk

Indians Abandon Call Centres in Droves

Hardly surprising I think you’ll agree, but as this BBC article shows, the Indian call centre market is rapidly losing valuable, educated labour.

In short, the honeymoon is over. Here at Nido we’re almost a free-range pet rescue centre for undervalued telemarketers to work their verbal communications magic, so we know a bit about this.

Brand

On one end of the phone, the customer hears a dull, hazy message delivered with little enthusiasm and ultimately gives the wrong impression of the brand. Bad for customer experience.

Employee Engagement

On the other receiver, the telemarketer is mentally exhausted from reading the same script 200-300 times during the day. With little prospects and poor working conditions, the employee will want to do as little work as humanly possible and go home.

Ethics

Many UK-based outbound call centres don’t pay very well (we’re talking £5ish per hour), subject people to cramped conditions on automatic diallers, and employ job-lots of staff from agencies to keep those pesky little employment laws at bay.

So it’s not difficult to establish why call centres embrace a ‘revolving door’ staff retention culture, and why they are a breeding ground for the worst examples of telemarketing practice.

Coming soon: We’ll be slating the worst cold calls we’ve received at the Nido office. Have you had any howlers recently? Tell us about them - aidan@nidomarketing.co.uk

Let the Trash Talk Begin…

Nido Marketing in partnership with Cardens Accountants, will be hosting their annual charity 5-a-side football tournament on Wednesday the 29th of October at the Porstslade Community Sports Centre.

As usual there will be 12 teams battling it out on the pitch to become the 2008 Champions, last year Hove based graphic design agency Door 22 managed to defend their crown after a heroic display of grit and determination.

The event will aim to raise funds and awareness for two local charities Honeycroft Under 5's centre and the Rockinghorse Appeal. We managed to raise £720 last and we want to beat this target

Emma Nichol from Door 22 said; “Thanks to all at Nido and Cardens for such a good evening, it's always a really great event that you guys put on. We were of course extremely pleased to retain the trophy and it was a fantastic tournament. I am so glad you managed to raise so much for your charities and we are always happy and delighted to help support and be involved in your events”.

A raffle will take place on the night so if you would like to contribute a prize to this worthy cause it will be greatly received. There is plenty of space for spectators to watch the action from the bar area so bring along your supporters to cheer you on!

Team Registration: Alastair Digby 01273 667979 alastair@nidomarketing.co.uk

Date: Wednesday 29th October

Time: The first game will kick off at 18:30 and the tournament should finish at approximately 22:30

Entrance Fee: £75 per team

Where: Portslade Community Sports Centre

www.nidomarketing.co.uk

Last Call for Marketing & Sales P2P Event

Brighton-based telemarketing consultancy Nido Marketing is to hold the third Marketing & Sales Network on Thursday October 16^th, from 2.30 – 6pm.

This unique event offers front-line sales and marketing professionals throughout Sussex the chance to learn and develop through peer to peer open forums and specialist speakers.

Sponsored by Carden’s Accountants and in association with the MD Hub 100 the agenda includes a full afternoon of specialist guest speakers and small facilitated groups where delegates share solutions to sales and marketing issues. Strategic partnerships are actively encouraged at the informal networking session over drinks at the end.

Jacky Misson, Founding Director of Nido Marketing, said: “As far as I am award this is the only event of its kind where sales and marketing people are actively encouraged to share experiences and solutions with their peers. Feedback has been incredibly positive and we are pleased to be able to announce another event.”

Nido Marketing is an award-winning telemarketing company focused on high-quality lead generation services. The event is held at Lighthouse on Kensington Street.

Contact: Jacky Misson, Founding Director, jacky@nidomarketing.co.uk, 01273 667979

Lighthouse: 1, Zone B, 28 Kensington Street, Brighton

Nido Marketing Fun Day 08

Nido Marketing Puts ‘Fun’ into Fundraising

Nido Marketing (www.nidomarketing.co.uk), an award-winning telemarketing consultancy in Brighton, is to hold the third annual Fun Day at Stanmer Park to raise funds for Honeycroft Under-5s Centre (www.honeycroft.supanet.com/) in Hove. Taking place on Friday 25th July from 2pm, the event provides local businesses with the chance to contribute to the development of the children’s facility while making the most of the summer.

The Fun Day is open to all local businesses and friends of Nido Marketing, and activities include Rounders, a penalty shootout and a raffle comprised of donations from local businesses which last year included included Audi and AI Digital.

Staff of Nido Marketing have so far raised over £1000 for the centre through events such as the Fun Day and their annual 5-a-side football tournament. Earlier this year the team painted a jungle themed mural for the children across 3 walls of the Honeycroft premises which relies on contributions to pay for 30% of the costs.

Jacky Misson, Founding Director of Nido Marketing, said: “Corporate social responsibility should always mix the serious issues with enjoyable activities, and the resounding success of our fundraising initiatives in recent years has been accomplished on that ethos”.

Nido Marketing is an award-winning telemarketing company focused on high-quality lead generation services. Set up by Jacky Misson in 2003 with a loan from the Prince’s Trust, the company now employs twelve people and in 2006 won ‘Best Place to Work’ at the Brighton & Hove business awards.

Honeycroft Under-5’s Centre was founded in the late 1960’s to provide playgroups for children from all backgrounds. The facility has continued to serve the community ever since, moving to larger premises in 1999 to accommodate popular demand.


-Ends-

Editor Information and event registration:

Contact: Ruby Egau, Events Manager
Email ruby@nidomarketing.co.uk
Tel: 01273 669013
Out of Hours: 07875 578601
Web: www.nidomarketing.co.uk

Nido Summer Special

Nido Summer Special!!

To celebrate both their 5th Birthday and moving into their fantastic new offices in Gloucester Street, the team at Nido Marketing are offering all new and existing clients a summer special on telemarketing.

All existing and new clients using telemarketing in July or August will benefit from one extra day free of charge for every five days booked as a thank you from the Nido team for working with us.

To take advantage of this special offer, please call Nido on 01273 667979

www.nidomarketing.co.uk

About Nido Marketing

Nido Marketing are an award winning Brighton based business-to-business telemarketing consultancy. We help our clients grow by increasing sales, market presence or market knowledge. As specialists in verbal communications we deliver targeted, valuable and very effective telemarketing. We also advise and train our clients how to get the most out of telemarketing. We work from beautiful light and airy offices in the North Laine and our team of intelligent, committed and well motivated consultants ensure that whenever we speak to your customers, your brand will be enhanced, whatever the outcome.

Nido Marketing Sales & Marketing Network - 19th of June

Nido Marketing Sales & Marketing Network - 19th of June

Thank you to everyone who has booked a place at our next Nido Marketing and Sales Network. We have had a great response and have just 13 places left so if you haven’t booked yet – EMAIL ME NOW!!!

About the event

The Nido Marketing and Sales Network has been created specifically for Sussex companies who employ dedicated Sales and Marketing professionals. The purpose is to provide an informal and engaging event so you can network, share best practice and learn from each other.

This is achieved through:
- learning and development through specialist sales and marketing speakers
- peer to peer knowledge transfer in small facilitated groups where we work together on solutions to sales and marketing issues and opportunities for growth and strategic partnerships
- ‘Spot light’ sessions where you have the opportunity to present to the group for 5 minutes
- informal networking afterwards in the bar

68 Sussex based companies have been invited (list attached) – all have dedicated sales and marketing people and tend to have between 10 and 100 employees.

Please take a look at the attached list of invited companies and let me know if there are any that you especially want to be in the same group as. Similarly, do let me know if there are any companies you would prefer not to be in the same group with.

This is important for us to know when organising your work groups of 4-5 Sales and Marketing people and MDs. Some people like to work with people from their own industry sector whereas some people prefer to talk to peers from another industry for new approaches – either is fine but we do need to know beforehand.

Sponsors and Associates

Thank you to Solica for sponsoring this event and to the MD Hub 100 who we are partnering with.

Thanks also to Sussex Promotions and printing.com who are donating pens and pads – what nice people they all are!!

We are looking forward to seeing you on the 19th – if you have any questions beforehand do call or email.

Pictures from our last event

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For more information including professional images, please contact Jacky Misson,
T: 01273 667979,
E: jacky@nidomarketing.co.uk
W: www.nidomarketing.co.uk

Nido Marketing Launch Sales and Marketing Network

Award winning business-to-business telemarketing company, Nido Marketing, launched the first of what will be quarterly learning and networking hubs, aimed at sales and marketing professionals. Branded "The Nido Sales and Marketing Network", the purpose is to bring together sales and marketing professionals in an informal and engaging setting so that they can network, share best practice and learn from each other. 35 such professionals attended the first event, held at the Lighthouse in Brighton.

The network was the brainchild of Nido's Founding Director and Sussex Business Award entrepreneur of the year, Jacky Misson, who commented, "I could see there was a real need for marketing and sales individuals to meet with their peers from other businesses. It's not unusual for the marketing or sales person in a business to work alone and this can be quite isolating. So, my overriding aim behind the network was to bring together sales and marketing people from different organisations."

Learning, combined with problem sharing and resolution was also high on the agenda of the event. Three experienced facilitators (Phil Green from The Hub 100, Phil Thompson from Sussex Enterprise and Peter Burden from See Step) each ran sessions where delegates were invited to share any problems or challenges, before being offered solutions by their group. Award winning Chartered Marketer, Dee Blick was invited as a guest speaker and she shared tips on four key areas of marketing.

With sponsorship from Audi Crawley and Solica, the event ended on a high note, with delegate feedback ranging from "the best networking event that I've ever attended" to, "I gained a lot of useful advice from other sales and marketing professionals and was reassured that the challenges faced by us are faced by many others."

Concluded Jacky Misson: "The Nido Sales and Marketing Network goes way beyond the remit of most networking events where people from a range of backgrounds simply chat over drinks and exchange business cards. Here, we combined informal networking with learning, sharing ideas and peer-to-peer knowledge transfer. We’re already planning the next event and if this first one is anything to go by, then I think we have really struck the right note with sales and marketing professionals."

For more information including professional images, please contact Jacky Misson,
T: 01273 667979,
E: jacky@nidomarketing.co.uk
W: www.nidomarketing.co.uk

Nido Marketing team continues support for local charity

Nido Marketing team continues support for local charity

Business to business telemarketing consultancy Nido Marketing (www.nidomarketing.co.uk) spent the day painting a mural across three walls of the Honeycroft Under-5s Centre on Friday 22nd February, 2008.

The 11-strong team have decided on a jungle theme and are prepared to transform the unused space into a playgroup facility in just 8 hours. This is in addition to two events last year – a Fun Day held at Stanmer Park and a 5-a-side football tournament – which collectively raised £989 for the centre.

The volunteer-led Centre (www.honeycroft.supanet.com) which caters for children of all backgrounds up to 8 years old is funded by trustees, and fees only cover 70% of costs. The remainder is gained through initiatives such as the Brighton Community Partnership which originally alerted Nido Marketing to the help needed for the Centre to survive.

Ruby Egau, Events Manager at Nido Marketing, said: “As well as our fundraising activities for the Centre, we wanted to have a fun day helping out in a very practical way. We hope our efforts will help Honeycroft show a proactive approach when showing their facilities to prospective donors”.

Nido Marketing was started by Director Jacky Misson in 2003 and has since grown to a team of eleven people. In 2006 the company won the ‘Best Place to Work’ category at the Brighton & Hove Business Awards.

Honeycroft Under-5s Centre was founded in the late 1960’s and has continued to serve the community since, moving to a larger premises in 1999 to accommodate popular demand.

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Contact:
Ruby Egau
01273 667979
ruby@nidomarketing.co.uk