Monday, 31 March 2008

Nido Marketing Launch Sales and Marketing Network

Award winning business-to-business telemarketing company, Nido Marketing, launched the first of what will be quarterly learning and networking hubs, aimed at sales and marketing professionals. Branded "The Nido Sales and Marketing Network", the purpose is to bring together sales and marketing professionals in an informal and engaging setting so that they can network, share best practice and learn from each other. 35 such professionals attended the first event, held at the Lighthouse in Brighton.

The network was the brainchild of Nido's Founding Director and Sussex Business Award entrepreneur of the year, Jacky Misson, who commented, "I could see there was a real need for marketing and sales individuals to meet with their peers from other businesses. It's not unusual for the marketing or sales person in a business to work alone and this can be quite isolating. So, my overriding aim behind the network was to bring together sales and marketing people from different organisations."

Learning, combined with problem sharing and resolution was also high on the agenda of the event. Three experienced facilitators (Phil Green from The Hub 100, Phil Thompson from Sussex Enterprise and Peter Burden from See Step) each ran sessions where delegates were invited to share any problems or challenges, before being offered solutions by their group. Award winning Chartered Marketer, Dee Blick was invited as a guest speaker and she shared tips on four key areas of marketing.

With sponsorship from Audi Crawley and Solica, the event ended on a high note, with delegate feedback ranging from "the best networking event that I've ever attended" to, "I gained a lot of useful advice from other sales and marketing professionals and was reassured that the challenges faced by us are faced by many others."

Concluded Jacky Misson: "The Nido Sales and Marketing Network goes way beyond the remit of most networking events where people from a range of backgrounds simply chat over drinks and exchange business cards. Here, we combined informal networking with learning, sharing ideas and peer-to-peer knowledge transfer. We’re already planning the next event and if this first one is anything to go by, then I think we have really struck the right note with sales and marketing professionals."

For more information including professional images, please contact Jacky Misson,
T: 01273 667979,
E: jacky@nidomarketing.co.uk
W: www.nidomarketing.co.uk

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