Monday 17 August 2009

August Newsletters

Welcome to the August edition of the Nido Marketing Newsletter. We have another edition packed full with useful articles, tips and news.

Al Digby gives an overview of how relationship marketing can make you stand out from the crowd and hold on to your clients for longer. As usual we have a guest article, this month contributed by Sales Engine who offer up some tips on how to get your sales pitch just right. We have a rundown from this year’s Nido Fun day and all the latest Nido News and lastly a series of useful videos which outline the digital tools your business should be using right now. Enjoy!

Why is relationship marketing important?

OK we all know that times are tough, budgets are stretched and businesses everywhere are feeling the pinch. You could be forgiven for thinking there is little positivity left as we’re constantly bombarded with stories of doom and gloom every time we open a browser or switch on the television. Ultimately we are all being forced to look closely at how we operate and asses how we can improve, consolidate and streamline to help the bottom line. Marketing is one area that companies can mistakenly sacrifice when faced with adversity but this can be extremely costly and lead to your competitors increasing their market share and clients not receiving the service they deserve.
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Pitch Perfect

Getting in front of potential clients is hard enough so once you are there ensuring your pitch is right is crucial to closing a sale. Steve Robinson from Sales Engine gives some simple tips on how to pitch at the right level to make sure you close the sale every time! Let's think about how much time and effort goes into getting you to that vital point in the sales cycle - the pitch.
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Nido Fun Day

On July 17th we held our fourth annual Nido Marketing Fun Day. Due to the torrential rain that plagued us for most of that week we were forced to make some last minute changes including an alternative location and completely different activities. Nothing major then!!! Fortunately we had a backup plan so instead of fun in the sun in Stanmer Park it was beers and games in the pub! Event Information »


Nido News

We have some exciting news about the introduction of our new range of services, all geared around helping companies to really push the accelerator on their business development activities and close more sales. Details of our heroic road warriors who braved this year's London to Brighton Bike Ride. And for all you designers out there, some information about the South Coast Design Forum. More Information »


Digital Marketing Tools you need to be using

Back in March at our last Nido Marketing and Sales network in Gatwick, we were lucky enough to have Ben Potter, Sales and Marketing Director from digital marketing agency Leapfrogg, talking about digital and social media tools that your company should be using. We thought this would be the ideal opportunity to practice what Ben preached and recorded the talk which we have now uploaded to YouTube so we can share it with you all. Watch the Videos »


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